There are a lot of components that go into making the sale online. Before consumers even see your website, they’ll have to find it first. For this there are any number of tools, including SEO, PPC, and social media campaigns. Getting an online shopper to your website alone is an achievement in and of itself. But once they’ve arrived, the real challenge begins.
Your goal is to make the process of making an online purchase as easy as possible for the consumer. Website design plays a definitive role in making this happen. Everything from the site’s user experience, to the strength of your copy, to the color of your theme plays a role in guiding online shoppers through the sales funnel and making a conversion. Here are a few examples of what good, thoughtful website design can do for your e-commerce site.
If there’s one principal that defines website design, it’s the following. Keep it simple! Users appreciate simplicity in design, as it enables them to find what they’re looking for quickly. The more hoops you make them jump through, the more likely they are to leave your site.
Clean, easy to use, and straightforward design is what you’re looking for. Older websites are often cluttered and confusing to the user. There may be multiple routes to take to one area of the site, and only one route to another. Consistency and uniformity make it easy for users of the site to navigate it, no matter what their level of computer savvy.
Website copy is another important component of web design. If the user experience is the roads on which the user travels through your site, then copy is the billboards they see along the way.
A call to action is used to refer to concept of motivating the user to take a certain action. In this case, you want to inspire the user to make a purchase. And not just any copy will do. It takes a skilled wordsmith to craft a compelling message that sells your product. Because odds are there are competitors out there doing the same thing you do. So you want to make it clear to the user what makes you different, and why they should choose your product. Compelling copy is what achieves this goal.
These are just a few examples of why excellent website design is so important for e-commerce sites. To learn more about how to leverage the design of your website to increase your conversion rates, talk to the website design pros at Brainsmiths Labs. We’re a website design company dedicated to finding the perfect web solution for you. Of course this includes design, but there’s so much more to it than that. Contact us today to find out more.