As you can expect, digital marketing is simply the promotion of your law firm services on the Internet. The online world is the platform upon which you communicate and provide information to your audience of potential clients. With an audience that is bombarded daily with marketing pitches of all forms, you need to understand the basics of digital marketing to be competitive.
Yes, digital marketing can be employed in many different ways. Here are some popular sub-types:
You may be surprised to know that nearly 40% of all law firms do not have a website! You would think that as ubiquitous as the Internet is, every firm would have one. In addition, of those firms that have websites, 70% do not have a call to action 47% do not have organized site content and a whopping 97% fail to deliver any kind of personalized content.
Indeed, many of the firms that took the effort to create a website fail to use it for even the most basic purposes: 86% of firms do not send a response email when a visitor submits a form online, 68% do not have an email address on their homepage and 27% do not have a phone number on their homepage.
These basic failures to utilize the law firm marketing power through digital media leaves the field wide open to those law firms that have savvy digital marketing strategies. You can set yourself apart from the pack with digital marketing techniques that draw interest to your site and, most importantly, draw clients to your firm.
We have now established that you can gain a competitive edge over the many firms that are not using digital marketing effectively. Now let us discuss nine solid benefits that digital marketing has over traditional marketing strategies.
Using digital marketing is not that difficult, even for the uninitiated, but it requires planning. Here are some suggestions on how to get your law firm digital marketing campaign off the ground:
First, define your law firm goals. Are you new and need to get clients? Have you begun to specialize in a different area of marketing law practice. Wish to take on cases in that one practice area? Have you been established for many years and want to reconnect with your old book of business? Whatever your circumstance is will define your highest-priority marketing goals.
Second, define your brand. The term “brand” is bandied about quite a bit in the marketing world these days. While your “brand” could mean a number of things, it generally refers to your unique selling proposition. The thing that distinguishes your firm from the competition. We all know that there are many lawyers and law firms in the world. Having potential clients distinguish between them is a true challenge. So, take some time with this step to really hone in on what makes you. Your small law firm different from everyone else. It may be a challenge, but everyone brings their own unique personality to their work. Finding that uniqueness will be worth the introspection in the long run.
As the “types of digital marketing” section above indicates, there are several building blocks from which to choose. Here are some thoughts on the most important:
Digital marketing has many technical aspects, but it is not as difficult as it sounds. As long as you have Internet access, you can begin to create an effective digital presence to bring in those new clients. However, if you really want to separate your firm from the crowd, consider hiring an experienced digital marketing expert. Brainsmiths Labs Digital Marketing Agency provides its clients with top-notch website design and other digital marketing tools. Allow Brainsmiths Labs to provide you with a comprehensive package of law firm marketing to bring in the clients and cases you want. Our goal is to sync your firm goals with your digital marketing approach, while minimizing development and maintenance costs.Get in Touch with us
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