Online and Digital Marketing has revolutionized the art of “shopping”. Ranging from the generic daily need items to tech-savvy electronic gadgets, everything is being sold on line. Hassle free and time saving is the new mantra and Real Estate is surely no exception.
Gone are the days when you had to search amidst thousands of properties, for your dream home. Using digital marketing and cutting edge technology the process of buying a house has changed monumentally in the past few years. Although many may argue that word-to-mouth advertising is the best way to sell anything, studies prove otherwise. In the year 2010 alone the number of real estate transactions carried out on line was a staggering 85% of the total market. Unbelievable but true!
The buyers, now really begin to enjoy the hurdles of house hunting.
But the real question is, “Does it work?” Reaching out to prospective buyers using the Internet as a medium is quite difficult, considering the number of fake agencies and, coming forth as an authentic organization takes time. Marketing on line is effective, but only comes, with a constant rapport with the buyer.
A Realtor, when marketing digitally, needs a consistent approach with the buyer, the most important point being, considering how well thought out and implemented are the campaigns, keeping in mind the buyers’ needs. If they meet the requirements of a potential buyer in terms of ease of doing business, transparency, efficiency and comfort level, these campaigns can lead to contributing more than 50% of a developer’s business, without him going out physically to hunt for the prospective buyers!
As more and more prospective customers advocate the ease and effectiveness of digitalization, the seller too comes up with latest ideas of promoting his project. Various promotional and marketing campaigns can be organized, on-line as well as off-line, allowing the personal association of both parties.
Eliminating the middlemen for a purchase or a sale has also become a major asset. All details about the project, the features, amenities, the look and feel of the project, the legal documentation, pricing etc. can be shared without any confusion leading to a more transparent and efficient dealing.
This is a professional way of doing business, making the customer consider you as a serious player and creates a positive perception about the whole project in his mind. Also, it also saves time as the customer can physically visit the site only after clearing all doubts and going through various options.
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