The travel and tourism sector was one of the very first industries to adopt digital marketing strategies. This early adoption has also allowed the industry to stay on top of the latest digital marketing trends. Mainly owing to the reason that this industry primarily sells experiences. The increasing number of mobile users, lowering prices of digital marketing services and rising effectiveness of social media strategies are a few of the multitude of reasons which has led to the widespread adoption of digital marketing strategies by the travel and tourism industry.
Digital marketing is undoubtedly the prime driver of travel and tourism today. For instance, everybody uses internet to research upon the place where they intend to visit. According to recent study, 95% of the customers read reviews before booking online. Be it to search for best deals on airfare or hotels, things to do in a destination, best time to visit or find read the reviews – Internet has been their source of information. There is an abundant scope for digital marketing in travel and tourism industry. Some are listed below:
Brainsmiths Labs and our in-house digital marketing experts ADCODE are long time experts in all virtues of digital marketing be it SEO, CRO, lead generation, website management or social media management. Our in-house media production team ADSTUDIO works in conjunction with our other departments to create immersive videos and eye-capturing photos which can be constructively used as part of a well-crafted digital marketing strategy.
The primary reason brands in the travel and tourism sector are so successful at adapting digital marketing strategies is because they thoroughly peruse how people interact with surrounding environments while travelling. These insights help them recognize existing customer needs and give travellers the required drive to create the “wow” effect with minimal effort and ensure repeat business. Let us do the same for you. You can thank us later. Contact Us today!Get in Touch with us
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