Digital Marketing for the Travel Industry

Importance of Digital Marketing Services

  • Promotes the destination
  • Taps into the growing pool of mobile users
  • The role of SEO
  • Leverages social media
  • Generates ratings and reviews

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Digital Marketing for the Travel and Tourism Industry

The travel and tourism sector was one of the very first industries to adopt digital marketing strategies. This early adoption has also allowed the industry to stay on top of the latest digital marketing trends. Mainly owing to the reason that this industry primarily sells experiences. The increasing number of mobile users, lowering prices of digital marketing services and rising effectiveness of social media strategies are a few of the multitude of reasons which has led to the widespread adoption of digital marketing strategies by the travel and tourism industry.

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Advantages of Digital Marketing for Travel and Tourism Industry

Digital marketing is undoubtedly the prime driver of travel and tourism today. For instance, everybody uses internet to research upon the place where they intend to visit. According to recent study, 95% of the customers read reviews before booking online. Be it to search for best deals on airfare or hotels, things to do in a destination, best time to visit or find read the reviews – Internet has been their source of information. There is an abundant scope for digital marketing in travel and tourism industry. Some are listed below:

  • Digital marketing on social media create platforms for user interactions and feedbacks. Tourists share positive or negative reviews based on their travel experiences. Hence, digital marketing is based on relationships, rather than on transactions.
  • Digital marketing on social media can keep your customers engaged. Further, tactics such as influencer reviews, interesting informational posts and sharing wonderful images shall hook the travel enthusiasts on your page. This attracts potential customers too, who will prefer to make a travel deal with you later.
  • Digital marketing, unlike traditional marketing gives opportunities for customers to ask questions or queries. Whereas traditional marketing such as print ads, TV ads and billboards are unidirectional. Hence, digital marketing provides personalized experience to the customers.
  • Digital marketing helps to place your travel agency on the top of search engine results. Users are inclined to make a deal by visiting those travel websites that are appear in the top of search results. Digital marketing tool like SEO increases your brand reputation.
  • Digital marketing helps to develop brand awareness by having a strong presence on social media. Also, online conversations enable the marketers to identify the current travel & tourism trends, analyse customer behaviour, enhance their travel experiences and extend the scope for continuous improvement.
  • Digital marketing provides the opportunity to continuously market your travel and tourism packages 24×7, unlike newspapers and TV, which are constrained through space and duration. Thus, it is possible to reach out to billions of travellers worldwide through digital marketing. Digital marketing is particularly beneficial for travel and tourism sector to attract tourists globally.

Our Digital Marketing Services for the Travel and Tourism Industry

Brainsmiths Labs and our in-house digital marketing experts ADCODE are long time experts in all virtues of digital marketing be it SEO, CRO, lead generation, website management or social media management. Our in-house media production team ADSTUDIO works in conjunction with our other departments to create immersive videos and eye-capturing photos which can be constructively used as part of a well-crafted digital marketing strategy.

The primary reason brands in the travel and tourism sector are so successful at adapting digital marketing strategies is because they thoroughly peruse how people interact with surrounding environments while travelling. These insights help them recognize existing customer needs and give travellers the required drive to create the “wow” effect with minimal effort and ensure repeat business. Let us do the same for you. You can thank us later. Contact Us today!

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